Southfieldgroup diversified its activities by expanding its offering high quality goods and services to its clients creating a good name in the business. The Group main areas of businesses are Electronics and Home Appliances, Mobiles, Detergents, Wrist Watches, Blankets & Search Lights. Dubai is the regional head quarters of the company, for its Middle East and Africa operations. Southfieldgroup has seventeen subsidiary companies under it for the distribution of its products spread across the GCC.
Its establishment in the year 2004, Southfieldgroup has achieved a considerable market share in its target segment within the industry. Southfieldgroup offers the industry's most comprehensive range of products. Southfieldgroup products are known for their quality, scalability, ease of use and innovative technology. We listen carefully to our customers and work with them to ensure they receive the best products and service to fulfill their needs.

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SANFORD MIDDLE EAST DWC-LLC, Plot No:WF 01 & 02, Dubai Aviaton City, Logistics City, Dubai World Central, Jebel Ali, Dubai - United Arab Emirates, PO.Box: 90196 Tel :+9714 2953686 Fax :+9714 2941334 - sanfordr@emirates.net.ae/www.sanford.ae